Main Street Town Square

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Consultation has concluded.

The Main Street Town Square is a pedestrian-oriented project in the heart of downtown Whitehorse. A portion of Main Street, between Front Street and Second Avenue was closed to non-emergency vehicle traffic from June 23 to September 5, 2023, to create a vibrant hub for people to eat, drink, socialize and shop. A map of the area can be viewed here.

We created a survey to gather input from residents and businesses, which was taken into account in the planning and development of the project. The survey closed on Wednesday, April 5 at 11:59 pm, and gathered more than 1.500 answers.

Main Street Town Square aimed at helping the City achieve key priorities set out in the Downtown Plan (2018), such as:

  • Improve the design of the Main Street commercial core area to reinforce it as the heart of Whitehorse;
  • Improve connections between Main Street, City Hall, MacBride Museum civic area, Second Avenue, and the waterfront;
  • Support businesses and organizations on Main Street and across the Downtown area; and
  • Potentially facilitate the programming and provide additional bike facilities, washrooms, and seating.

This page provides updates on the project, and we encourage you to share this information with your friends and neighbours. This will ensure the highest number of residents and businesses are informed and engaged throughout the project, and help us create a Town Square that reflects the community’s wants and needs.

The Main Street Town Square is a pedestrian-oriented project in the heart of downtown Whitehorse. A portion of Main Street, between Front Street and Second Avenue was closed to non-emergency vehicle traffic from June 23 to September 5, 2023, to create a vibrant hub for people to eat, drink, socialize and shop. A map of the area can be viewed here.

We created a survey to gather input from residents and businesses, which was taken into account in the planning and development of the project. The survey closed on Wednesday, April 5 at 11:59 pm, and gathered more than 1.500 answers.

Main Street Town Square aimed at helping the City achieve key priorities set out in the Downtown Plan (2018), such as:

  • Improve the design of the Main Street commercial core area to reinforce it as the heart of Whitehorse;
  • Improve connections between Main Street, City Hall, MacBride Museum civic area, Second Avenue, and the waterfront;
  • Support businesses and organizations on Main Street and across the Downtown area; and
  • Potentially facilitate the programming and provide additional bike facilities, washrooms, and seating.

This page provides updates on the project, and we encourage you to share this information with your friends and neighbours. This will ensure the highest number of residents and businesses are informed and engaged throughout the project, and help us create a Town Square that reflects the community’s wants and needs.

Consultation has concluded.

  • Update #7 - Main Street Town Square Exit Survey

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    After 10 weeks of transformation into a pedestrian area, Main Street Town Square came to an end on September 5th. We would like to thank all of those who contributed to the pilot project!

    We have already heard comments from some residents and businesses, with constructive feedback for improving the initiative. Now is the time to let us know how it went for you; what did you enjoy, what didn't work? What can we improve?

    Share your thoughts and feedback in our survey (link).

    Survey closes on Sunday, October 1st at 11:59 pm.

    Whether you are a resident, a business, or an NGO, please take the time to fill in the survey. It will help your feedback will help us decide whether we should renew the initiative, and if so what we should improve. Thank you.

  • Update #6 Call for market vendors launched

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    Thanks to everyone who completed our vendor survey! Your input has helped us refine the program and schedule for Pop-up Markets at Main Street Town Square.


    There will be two markets each week starting June 27, and running until September 2.

    Tuesdays: 3 pm to 7 pm

    Saturdays: 10 am to 2 pm


    If vendors select the Tuesday market, they must attend every Tuesday (June 27 to August 29).

    Vendors who select occasional Saturdays are to attend only the Saturdays they have selected, not necessarily weekly.

    Vendors may also choose to attend all Tuesdays, and some occasional Saturdays.


    The weekly markets welcome a diverse range of vendors and non-profit organizations. All vendors must have a valid business license and other relevant permits/licenses. There is no fee to participate in the Main Street Town Square market, however you are expected to commit to your assigned time slots and stay for the duration of the market (4 hours/market).


    You can apply to be a vendor here: Town Square Vendors - City of Whitehorse


    The deadline to apply is Sunday, June 18 at 3 pm.


    Please read the General Rules thoroughly and fill out the application form (on the page), along with attachments.

    If you have any questions about the application, please contact Cathy at cathy.lin@whitehorse.ca or by phone at 867-687-3067.


    Feel free to share the application link with other vendors who might be interested.

    We look forward to seeing you at Main Street Town Square this summer!

  • Update #5 Call for Mobile Food Vendors launched

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    The City has launched a Call for Mobile Food Vendors who wish to set up shop on Main Street Town Square. Two sites are designated for food vendors and will be allocated to vendors for 2-week periods with a rotating system. You can view the call and apply for the lottery by June 9th at https://whitehorse.bonfirehub.ca/opportunities/67392.

  • Update #4 Pop-up Vendor Survey

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    Whitehorse vendors, we want to hear from you!

    The Main Street Town Square will create a pedestrian-oriented space which will liven up the ‘heart’ of downtown Whitehorse with musical performances, food trucks, public art, and pop-up vendors.

    This exciting pilot project will close Main Street, between Front Street and Second Avenue, to vehicle traffic from June 23 to September 5, 2023.


    Preparations for the event are in full force, and we want to hear from potential pop-up vendors to determine vendor availability and interest for selling at the Town Square.

    Our survey only takes about 5 minutes, and your input will help us plan the vendor schedule, logistics, and to identify potential challenges. This survey is not intended for Mobile Food Vendors, which will have their own program.


    Take the survey today and share with other vendors you know! Survey closes on June 4 at 11:59 pm. research.net/r/7XVKQ96


    An official call for applications will be released in early June with detailed instructions for vendors.


    Thank you for your time!

  • Update#3 Main Street Town Square has been approved!

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    The Main Street Town Square project and layout have been approved unanimously by Council on Tuesday, May 23rd! Here are the details of the project:

    Duration of the project

    The Main Street Town Square will be launched on Friday, June 23. 2023. It will end after Labour Day weekend on Tuesday, September 5 resulting in an 11-week Town Square Pilot Project.

    Layout of Main Street Town Square

    Main Street will be closed between Front Street and Second Avenue using a mix of precast concrete barriers and flexible delineator posts. This area of Main Street will continue to be used by Parks’ watering truck and City garbage trucks but timed to avoid high usage of the area by the public.

    The alleyways will be closed to the public and reserved for commercial waste collection and delivery trucks driving northbound from Elliott to Steele Street. Special signage will be installed to advise drivers to be very cautious in the pedestrian area when crossing Main Street. A 6-metre fire lane will remain free of obstacles in the middle of the street to allow emergency vehicles to access the area. Four accessible parking spaces on the closed portion of Main Street will be moved temporarily - two to Second Avenue, and two to Front Street, all adjacent to Main Street.

    Public Washrooms

    “Porta-potties” will be proposed for public use along with hand washing facilities. Locations of nearby public washrooms will be posted at the event.

    Food Trucks

    The Town Square provides two locations for food trucks outside of each of the banks. Vendors will rotate out of these spots on a bi-weekly basis.

    Pop-up vendors market

    Administration will launch a call for pop-up vendors in the designated area. The schedule will be defined with interested vendors, whether one afternoon a week or a full-time market.

    Patio space, public seating, and planters

    Once Main Street is closed, businesses will have the ability to apply for extended patios for the duration of the project, within the defined layout, and within the Yukon Liquor Corporation and Heath and Social Services regulations if they are licensed.

    Public seating will be set up in different areas of the pedestrian street using a combination of benches and picnic tables.

    The Whitehorse Chamber of Commerce will provide additional planters, and the Anti-Poverty Coalition will have a planter with vegetables to promote growing food. Additional planters will be purchased to beautify the area.

    Artistic component

    A stage will be set up in front of the Edgewater Hotel, by the alleyway, where bands will be programmed every Friday from 4:00pm to 6:00pm, each playing two sets. An NGO will administer, program and produce the concerts. If feasible, additional concerts will be programmed for the launch and closing of Main Street Town Square. During the rest of the week, buskers will be allowed in the area, respecting certain rules (such as confirming with the City when and where they want to play, limitation on the level of amplification, and no later than 6 pm to respect hotel guests nearby). Other cultural organizations have confirmed their support for the concerts.

    A large artwork will be painted in the pedestrian street and the cement barriers surrounding the pedestrian area by artists and youth.

    We have one month to get ready for the Town Square, stay tuned for more news!

  • Update #2: News on Public Engagement

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    The Main Street Town Square survey was a success with 1,585 responses!

    Workshops with City departments and adjacent businesses collected feedback for defining the project and designing the street layout, with support from consulting firm Urban Systems.

    The survey results, Main Street Town Square project, and budget will be presented to City Council on May 15 and then voted on by Council on May 23.

    An in-person Public Hearing will be held at City Hall on Monday, May 8 at 5:30 p.m. regarding the road closure bylaw. You can find more information about the proposed road closure bylaw here.

  • Update #1: Survey - Now Closed

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    This survey is now closed. Thank you for participating.

    To help inform the planning and development of the Main Street Town Square, we are launching a survey for residents and businesses to provide their input. Both surveys take about 5 to 10 minutes to complete and close on Wednesday, April 5. We encourage you to share this information with your friends and neighbours, so we can get the highest number of participants engaged.

    Select here to complete the survey.